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Search Engine Marketing (SEM)
Here is just a brief explanation on how Search Engine Marketing (SEM) works. Here at Apford Design we are Google Certified professionals and have helped hundreds of clients with internet marketing strategies.
SEO (search engine optimization) and PPC (Pay Per Click) Programs are the easiest, most cost-effective way to draw qualified prospects from the world's most popular search engines, like Google, Yahoo!, and Bing.
When people perform a search query for "criminal defense attorney" dui lawyer etc… your ad and business name appears right alongside the top search results. One click takes them directly to your website. We handle everything from keyword (search word) selection to writing the ad, tracking the results, and paying for the service, so you get qualified leads effortlessly and affordably.
Our expert search engine consultants review your website and generate relevant keywords, business descriptions, and online text ads. Then we place your online ads on premium search engines such as: Google, Yahoo! and Bing.
When people search these engines for the type of products or services you offer, your ad appears right alongside the top search results. One click takes them directly to your website.
Call us today 603-303-1209 to arrange a FREE market analysis for your business.
Why Search Engine Marketing?
- Search Engine Usage
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14.7 Billion Searches in the USA in December, 2009
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More than 93% of these searches were conducted on these three major search engine networks.
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39% of consumers engage in online research to aid in purchase selection
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Only 17% of consumers go offline to research
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92% of search engine users click on a result within the first 3 pages
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Facebook has more than 400 million users, if it were a country it would be the third largest in the world
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The largest age group using twitter is between 35-49 years old
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MySpace has over 57 million U.S. users
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More than 100 million blogs are currently tracked on the internet
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Social networks and blogs are the 4th most popular online activity…AHEAD OF PERSONAL E-MAIL!
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1 out of 4 searches are local searches (3.5 Billion)
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99% Internet users use search engines
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462 Million searches are conducted daily on search engines
-Site Traffic
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Growing at a rate of 20% Year over Year
-Web Trends
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Over 80% of American adults under age 65 are online
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47% of users used a search engine “Yesterday”
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Broadband penetration has grown 45.2 % in 2009
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48.5 million U.S. households shopped online in 2006
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Online research and buying will be 55 million by 2010
What some of our search engine marketing campaigns include:
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Account Set-up on Google
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Account Set-up on Yahoo!
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Account Set-up on Bing
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Includes a supplied web site designed by Apford Design and to be hosted by Apford Design.
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Optimization for new site SEO (search engine optimization)
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Includes Latest Google Map Location for your Business
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Includes a Photographic Montage Video
-Monthly Maintenance:
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Fully Optimized Campaign Based on Your Needs
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Monitoring and Elimination of Ineffective Keywords
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Keyword Performance Analysis
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Full Advertiser Keyword List Control
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Click Performance Tracking
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Monthly Performance Reports