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What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Local Business Search Listings
Local Business Search Listings are great for new business owners who are excited about getting listed above the regular search results in the major search engines. Local Business Search Listings are recommended also for established website owners that aren't getting enough traffic from their normal search listing.
Over 82% of internet users use search engines to find local businesses. Once your site is submitted into the local search listings, people doing local searches in your area will be able to find your business. These listings display not only your website, but also your company name and phone number, which gets the phones ringing.
Benefits of Local Business Search Listings:
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You'll reach local, mobile customers who are ready to purchase
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You'll generate more traffic and more inbound phone calls, using local search marketing
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Local Search has now become the highest ROI tactic in local internet marketing for businesses
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We provide a landing page business profile
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You'll have a considerable advantage over your competitors
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Local Search is cost-effective, which increases your ROI
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You'll have more clients walking in
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You'll have more calls for your products/services
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You'll have more e-mail inquiries
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More profits!
Here's what you'll get:
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3 customized profiles created for you in: Google Local, Yahoo Local and MSN/Bing Local Business Listings
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Pay Per Click SEM Marketing compliments your local listing and click through rate
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Search Engine Optimization with a separate URL and landing page which is linked directly to your website
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A unique Local Search marketing plan for your business
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Keyword research and optimization for the target region
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Full Reporting
Apford Design and (SEO) Key Benefits
- Expert site optimization
- Dedicated search engine marketing specialist to help drive relevant visitors to your site who are actively looking for your products and services.
- Video creation and syndication to sites like YouTube Google and Yahoo Videos.
- Link building with relevant websites to drive rankings.
PPC (Pay Per Click) Combined with SEO Builds Brands and Increases your reach.
SEO consists of about a 100 techniques of which buying your way to the top of a local search engine is only one. This is sometimes simply referred to as buying SEO placement. Studies have shown that around 39% of people actually click on these so it's maybe a great idea to not just rely on buying SEO placement to get your website into business.
At Apford Design we have studied, and continue to study, the major search engines closely. We have developed best practices and SEO techniques that have improved our clients organic search results. Depending on the package you purchase, we employ both on-site and off-site techniques to improve the organic ranking of your website or landing page.
SEO used in tandem with Apford Design Pay per click program is the best and the cheapest way to purchasing SEO placement. It is of very minimal risk to your pocket book.